GTM Strategy

Most early-stage founders think they have a lead generation problem. Usually they don't. The target customer is too broad. The message doesn't land. Sales conversations lack focus.

The numbers tell the story: B2B win rates have dropped to 17–20%,¹ pipeline generation is down 47% year-over-year,² and the average deal now involves 10 stakeholders to close.³

When the ICP isn't clear, everything downstream gets harder — and your team spends its week talking to buyers who were never going to close.