Fractional Leadership - KLUN Consultancies

Fractional Sales Leadership

I step in as a fractional sales leader to help founders implement the system and scale execution with the team.

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The Challenge

A process on paper is the easy part. Getting a team to run it is the hard part. Reps revert to old habits. Pipeline discipline slips. Deals stall again. Meanwhile the founder ends up back in every deal — exactly what we were trying to fix. The cost of getting this wrong is real: the median OTE for a SaaS VP Sales is now $190K,¹ replacement costs for a bad senior hire average $115K,² and AE tenure has dropped to just 2.2 years.³ Fractional leadership solves this without the cost and risk of hiring a full-time leader two years too early.

What We Do

I step in as a Fractional Head of Sales or CRO to help
founders implement and run the sales system with
the team. Instead of hiring a full-time leader before
the business is ready, you get experienced sales
leadership in the room a few days a week — guiding
the team, inspecting the work, and freeing you to go
back to building.

The goal is simple: turn strategy into consistent
sales performance.

What We Focus On

During this engagement we design the core structure of your sales process:

Turn the sales process into something the team actually follows day to day — not just a document that gets ignored after onboarding.

Improve how reps run conversations, uncover pain points, and position value so demos lead to real opportunities.

Create pipeline discipline with structured deal reviews, clear next steps, and better visibility into what is actually closing.

Track the numbers that matter most so founders can identify bottlenecks, improve conversion, and forecast with confidence.

Help new reps ramp faster by giving them a clear process, messaging framework, and structure they can actually execute.

Work directly with the founder to align strategy, pipeline generation, and sales execution while the business scales.

Timeline

The Sales Process Design typically takes:

6–12

Months

The Outcome

At the end of this process you will have:

A sales team running a defined process

Better discovery and deal management

Consistent pipeline discipline

Clear sales metrics and visibility

A business ready to hire a full-time sales leader — or keep scaling without one

What Happens Next

Once the system is running and the team is executing, most companies are ready to hire a full-time Head of Sales or CRO. When that point comes, I help you hire the right one.

Book a Free Consultation

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